WOMEN WHO SELL WITH GRETA MASCHERETTI

‘Women Who Sell’ is all about showcasing women who sell and are thriving and challenging stereotypes. We feature real perspectives of what it’s like being someone that identifies as a woman in Sales, the barriers and the breakthroughs.

Here, Greta Mascheretti , International Sales & Development Manager at fidomoney shares her take.

What is your job title?

International Sales & Development Manager.

I am responsible for managing relationships of top-tier client accounts and partners, generating new leads globally, and bringing new revenue via a variety of different channels.

How did you get into sales and what makes it the career of your choice?

Since I was a little girl, I’ve truly enjoyed anything related to selling, in games or real-life scenarios, I always had that confidence and attitude that would get me what I wanted.

Many people in my life circle predicted it was going to be my career and they were not wrong.

Fresh out of college, I started working for my current organisation as a Senior Account Manager and I had 2 promotions within the space of 12 months and here I am working in Sales.

My hard work, dedication, and talent have played a significant role in my career progression. The ability to deliver results, build strong relationships with clients and colleagues, and stay up to date with industry trends has undoubtedly made a positive impact on my organisation. The willingness to take on new challenges and responsibilities, as well as the commitment to continuous learning and professional development, demonstrated a passion for my work and the desire to excel in my career that certainly established a reputation.

Finally, the social aspect of sales is a major draw. I enjoy meeting new people, building relationships with customers, and helping them find solutions to their needs. Working in sales also offers me the opportunity for constant personal growth and development as a professional.

Learning how to overcome objections, negotiate effectively, and build trust with customers as well as the challenge and thrill of closing deals, exceeding targets and being the best in the game!

Are there any barriers you have faced as a woman working in sales, and how have you overcome them?

As a woman, I firmly believe that gender should never be a barrier to pursuing our dreams and ambitions and that we have the power to overcome any obstacles that come our way with resilience, determination, and unwavering self-belief.

My take on it is a combination of education and confidence. Education is the foundation of a successful career. Encouraging women to pursue education and stay up to date with the latest industry trends is essential for empowering them to succeed in their careers and professional development.

This will also lead women to feel more confident, knowing that they have every right to be where they are, their worth and the unique perspective they bring to the table when it comes to business!

Sharing some personal experiences, my age and nationality also had a major impact on my career.

Certainly being 22 years old and in a high-end position is a remarkable achievement. That said, high-end positions come with increased pressure and responsibility, and you need to be prepared to work hard to meet expectations. It's crucial to prioritise your workload, set achievable goals, and manage your time effectively.

On the other hand, in today's global marketplace, being multilingual can provide a significant competitive advantage as customers are more likely to choose a salesperson who can communicate with them in their language and understands their culture.

What do you like the most about being a woman in sales?

Certainly, the power and the reward.

Working in a male-dominated sector as a woman is a powerful experience, both personally and professionally. By working with majority men, I am showing that women can succeed in traditionally male-dominated fields and pave the way for future generations of women. It also has helped me develop confidence and resilience in my day-to-day life, facing obstacles and barriers but overcoming them helped my growth as a professional.

Finally, I strongly admire the way fidomoney is a vocal advocate for gender equality, both within the company and in the wider community. The company is committed to promoting equal opportunities for women in the workplace, and to supporting policies and initiatives that advance gender equality. We believe that empowering women is not only the right thing to do but also makes good business sense.

Research has shown that companies with diverse leadership teams perform better, are more innovative, and are better equipped to compete in the global marketplace.

What advice do you have for a woman wanting to get into sales and those wanting to advance?

My advice is to constantly develop your skills. Sales requires a range of skills, including communication, negotiation, and relationship-building. Focus on developing these skills through education, training, and practice.

Also, do not be afraid to advocate for yourself and your ideas: speak up in meetings, and negotiate for what you need to succeed, you will certainly be for it!

Finally, be confident! Confidence is essential in sales. Always believe in yourself and your abilities and don't be afraid to take risks and try new things. When one door shuts, a bigger one opens!

- Written by Tim Macmillan

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